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Truvativ HammerSchmidt |
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Aug 07, 2008 - 9:31 PM - by Steveb
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This first did the rounds a year or two ago, forum regular and MTBrider newshound TimH picked up on it and then any mention of it on the net promptly disappeared!
Well Truvativ parent company SRAM are having a big news day having just inked a major equity invester in the shape of Lehman Brothers Merchant Banking and naturally they want the newswires filled with Sram only news.... So they've wheeled out every press release and "project" leak they can think of, hence the re-launching of http://www.magicmechanics.com , a "whacky" off the wall attempted at corporate viral marketing.
What's it all about? Feck knows.
Will it change the world as we know it? Doubt it.
Did the suits from the equity investor realise what they were getting into? Most likely not.
Will we remember it next week? Nope. So enjoy it while it lasts.
... [Read More]
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8 Replies | 512 Views
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The Rat Race Belfast |
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Jul 02, 2008 - 12:44 PM - by Steveb
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From Urban Adventure
Urban Adventure Racing is the hottest sport to test your limits of fitness, nerves, teamwork and stamina. Entering its fifth year, the Rat Race invites to its metropolitan playgrounds an eclectic mix of runners, mountain bikers, tri-athletes, extreme sport junkies, outdoor-types, alternative city-break tourists and adventure racers from around the world.
The Rat Race is an international acclaimed physical and mental adventure challenge that uses the cityscape as its playground. Teams of two or three race in a multi-disciplined challenge of navigation, endurance, skills and guts. You will bike, hike, kayak, abseil and navigate your way around a course set in Belfast city that is only revealed hours before you begin, hunting for checkpoints and completing adventure challenges along the way. This event is designed for all level of ability. It’s fast, fun and extremely entertaining. So why not challenge yourself in a number of... [Read More]
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1 Reply | 749 Views
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Commencal 09 |
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Jun 04, 2008 - 2:57 PM - by Steveb
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The new 2009 Commencal line up was officially launched this weekend in Adorra alongside the Atherton dominated UCI World Cup event at the Vallnorn Bike Park.
Head over to www.commencalownersclub.com for all the pictures. Here and here.
A full article with all the juicy info on the new range will be online tomorrow.
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2 Replies | 798 Views
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Cult
Yesterday 12:59 PM
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